The seasonal offer doesn’t name a year.
The homepage lists “10% Off all equipment installed in January & February” without saying which January or February.
WEBSITE REPLACEMENT CONCEPT
Make the next step as clear as the company’s history.
I reviewed Backslee’s public website and built a 10-page concept that organizes the service paths, clarifies the seasonal offers, and makes it easier to contact the team.
Since 1975 Company history stated by BacksleeHouston area Published service communities4.9 · 98 reviews Shown on official reviews page
Illustrative Pexels stock—not Backslee staff or a company project. Photo sourceTHE CURRENT WEBSITE
Three visible friction points I used to guide the redesign.
The coupon call-to-action runs together.
“$5 Off Your Next ServiceClick to print” appears as one continuous line on the public homepage.
The contact form asks for a lot up front.
The contact page requests a URL and full street address before visitors explain the service issue. The concept starts with service and city/ZIP.
These are observable copy and form-flow issues. No speed, leads, conversion, ranking, or revenue results are being claimed.
THE REPLACEMENT
Preview the working site concept.
Use the page navigation inside the preview, or open the complete site in its own tab.
WHAT CHANGED
Designed around the way a customer chooses help.
Service paths with clear names
Repair, new systems, light commercial, and comfort improvements have their own focused pages.
Promotions with context
The concept removes unclear offer timing and the run-together print-coupon call-to-action.
A shorter first contact
The form prototype asks for service and city/ZIP before any additional project details.
Company facts kept attributable
History and the changing review count are attributed to Backslee’s pages. The concept adds no verified-license badge or fabricated review.
PROPOSED PILOT SCOPE · ONE-TIME PRICE
$1,500 USD
A defined 10-page replacement for Backslee to review before anything changes on the live site.
- Responsive mobile and desktop layout
- Home, services, repair, replacement, light commercial, indoor air, service area, about, reviews, and contact
- Clear click-to-call and email paths
- Basic page titles, headings, and on-page SEO structure
- Two review rounds
Domain, hosting, and third-party fees are excluded. Final scope, current contact details, and compatibility with existing hosting would be confirmed before production. No lead, conversion, ranking, or revenue guarantee.
IF THE CONCEPT IS USEFUL
Would a short emailed rundown help?
Review the site at your own pace. Nothing has been installed on Backslee’s website; any production work would happen only after Backslee’s review and approval.