INDEPENDENT WEBSITE CONCEPTPrepared from public company information

A SPECIFIC CONCEPT FOR R. J. LANGE & SON

A clearer front door for a specialized wine-room business.

I reviewed your public website and built an unofficial replacement concept around the wine-storage refrigeration work your homepage says you are currently accepting from new customers.

Independent concept for review. This is not the company’s live website and does not change the existing site.

Explore the website concept

CURRENT WEBSITE → REPLACEMENT

What I noticed and changed.

The concept reflects public company information and makes the current new-customer scope easier to understand.

CURRENT SITE

The new-customer focus is easy to miss.

The homepage says the company is currently working only on wine-storage refrigeration for new customers. Other public pages describe broader HVAC needs and invite general estimates, so the current scope can read differently from page to page.

The HVAC page also repeats its main heading and includes carousel labels such as “Slide title” and “Write your caption here.”

Review the current website ↗
REPLACEMENT CONCEPT

Make the specialty the first thing visitors see.

The wine-room service is the primary path, with published HVAC information set apart and the current new-customer note kept visible.

  • New wine-room planning and existing-system service have distinct pages
  • Wine-storage service counties are easy to find
  • Repeated headings and unfinished carousel labels are removed
  • Contact details and service availability stay consistent
Explore the replacement ↗
01

Lead with the specialty

Bring wine-room and wine-storage refrigeration to the homepage.

02

Clarify the next step

Separate new-room planning from service for existing systems.

03

Keep scope accurate

Show the current new-customer focus alongside broader HVAC information.

WEBSITE REPLACEMENT PILOT

A defined starting price for a complete replacement.

Proposed introductory project: up to 10 core pages, responsive design, basic on-page SEO, two review rounds and deployment to the existing domain if compatible.

The concept is independent. Any project would be subject to your approval and scope review. Hosting, domain and third-party charges are separate. No lead or revenue outcome is promised.

READY TO REVIEW

Take a look through the concept.

Start with the wine-room pages and see how the current new-customer scope is presented.

Open the website concept